7-4 Assignment: Ads and Motive Appeals

Good evening everyone! I hope you are all having a wonderful and relaxing weekend, and welcome back to another blog.

After a strenuous week of tests, projects, and midterms, I can settle on something a little easier. And thankfully, our professor gave us the right assignment for the job.

Our task this week was to discuss and find evidence of motive appeals within ads that we watch in our day-to-day lives. While doing research, we had 15 motive appeals that we had a sort of baseline to what we needed to find within an ad of our choice

Now, there are plenty of ads I could have chosen from, and all would have been good options for this assignment. Frankly, I spent about 20 minutes skipping through my music playlist to get some ads on YouTube to work with. I eventually settled on one ad in particular since it kept getting  recommended to me, and it's one I personally connect with. 

With a sort of throwback to what the game originally was, Fortnite released a trailer hyping up the nostalgia that players can relive through its latest update, bringing back what brought the game to popularity in 2018. This return to what made the game amazing back then

Fortnite Chapter 4: Season OG Trailer

Of these, looking at our given list, we have three that are pretty prominent in relation to this ad: to Dominate, to Achieve, and the need for Affiliation

The first two correlate to the whole message the ad is trying to convey, which is pretty much to win. It pushes the narrative of wanting to come out on top, while at the same time, being rewarded for achieving something by doing so. It satisfies the need of having something to show for it, with an exclusive cosmetic, while also satisfying the competitive mindset of triumph. 

Another motive appeal that is hinted at in the trailer is the need for Affiliation. Because of this part of the game being labeled as a throwback or a retro season, it generates excitement and FOMO (Fear of Missing Out) for those that are willing to play the game. The chance for exclusive cosmetics, and being able to re-experience that game from all those years ago, it generates the need to feel involved in a sort of way. Being part of something greater is what is going to motivate people to play the game.

Honestly, I feel like these 3 motive appeals are the most prominent in this ad, and the only ones that really correlate making the ad more impactful. I could see the argument for the need for Prominence, since it's one of the biggest online video games to play at the moment due to the throwback, and by proxy you'd be more in the spotlight by doing so, but it's mostly subjective.

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